Sunday, March 1, 2015

People will subscribe to media outlets on a common social media, because in the next five years, most of the media will be owned by few companies through media oligopoly

(Response to #7)

Most people in the world with Internet use social media. Social media has become a lifestyle for many. Social media is also a big part of the media world. My vision is that in the next five years, all the media sites will be interconnected to one or two social media and everyone will get information based on what he/she subscribes to, because few big companies will own most of the media.

Due to media ownership, big companies are growing bigger by buying out growing companies. Some examples would be Google buying YouTube, or Facebook buying Instagram. This leads me to believe that in the next five years, few big companies will control most of the media. Even if the people make the content, the big companies will be the one in control. This will lead to a very big filter system. People will subscribe to what kinds of news they want to hear. Advertisements and suggestions will be filtered through what a person subscribes to. Most people will be connected on the same social media. This media will be interconnected to all the media outlets, because of media oligopoly. With the growing technologies, the news will pop up instantly in one’s profile which can be accessed anywhere. This social media will be accessible almost anywhere just like Facebook or Twitter. Because of media oligopoly, people will have to subscribe to the entertainments. Subscription system will be big for these monopoly companies to generate money. Therefore social media sites such as Facebook, and Twitter will be important, but will be controlled by one bigger company.

The Wider Prevalence Of Smartphones and Tablets In The Next 5 Years


Five years from now the media is going to have grown more than we can ever expect since the media has grown so much just in the past year. I think that people are going to be entirely reliant on their smartphones/tablet.
Companies like Apple have already connected all your devices, so that you can switch from your phone to your computer or tablet and pick up the conversation you were having or webpage you were on without having to do anything. I think technology with get more advanced with being able to switch from many more devices with no hassle at all. People’s phones are going to be there lifeline, there are apps like venmo that allows you to transfer money right into peoples bank account and you can pay at some stores with your phone if you connected your credit card to your phone on some apps. I feel like there is going to be a decrease in paper money when you can pay for almost anything right from your phone.
I also think some things will fade as the years go on, like live television. I know personally I never watch TV shows live I wait until the next day and watch it on something like Apple TV or hulu. I think these Internet based streaming websites or devices will take over live television since people like to be able to watch on there own time. Also some of these streaming apps allow you to access the shows on any device, not just a television so you can watch on the go. Although a TV can only access Apple TV it has so many different networks like news or entertainment channels so hopefully it will become more advanced and let us access it from more devices.

Mobile Media Will Dominate the Future Due to Its Low Cost, Convenience, and Versatility

The future of media will most definitely be in the mobile sector. Cell phones are cheaper, more convenient, and more versatile than computers or televisions. Accessing news, entertainment, and other media content is through a mobile device is a lot more cost efficient than through other platforms. In today’s society people are constantly moving and multitasking. The smart phone is the ultimate multitasking device for the busy citizen in the present and will remain as such in the future. This is mostly because of its versatility and growth potential. Mobile devices are still relatively new and have a long way to go.  
According to an article by S. Keshav, “With rapidly increasing coverage, data-enabled cell phones will soon deliver the long-held vision of anytime anywhere information access”. Although so much can be accomplished on a cell phone, they still have a long way to go. Cell phones are still considered a new technology, so much of its potential is still yet to be discovered. New technologies will allow the mobile audience to stream news as well as receive it.
Mobile Network Operators such as AT&T and Verizon will play a major role in internet access for this “new age” of mobile media. Major companies such as Apple and Samsung will lead the pack in developing the new technologies that will ultimately lead to mobile media dominating the field.

Media Supports Jason Collins' Announcement That he is Gay, Raising Public Support of Homosexuality in Sports; Martina Navratilova is Happy He is Getting the Support She Did Not Receive When She Came Out in 1981

(Response to #1) 
When Jason Collins announced that he was gay on April 29th, 2013, he 
became the first openly gay athlete in the NBA. Collins made his announcement in a self written Sports Illustrated article titled "The Gay Athlete" and the media responded to this with articles framed to show support for Collins. One article that speaks about the responses Collin is receiving from the NBA, other professional athletes, and famous public figures frames the story to highlight the positive feedback rather than the negative. The article references President Obama, Kobe Bryant, and other influential public figures for their supporting comments on Collins' courage. By referencing these influential people, the article increases the support of Collins among the public. The article even supports Collins to the extent of framing the negative feedback to seem like ignorant comments to try to change the 
public opinion to support Collins.

Martina Navratilova, a professional female tennis player who came out in 1981, weighed in on Collins' announcement in her sports illustrated article and his happy he is receiving so much more support than she did following her announcement years ago. When Navratilova came out, homosexuality was "still a taboo subject" according to public opinion and the media did not frame her story in such a supporting way as they did Collins'. She had a lot of headlines regarding her announcement, but not in a good way as Collins experienced. This just fueled the public opinion that existed in 1981 which was homosexuality and sports do not mix. While Collins received support from the media and his major endorsements, including Nike, Navratilova says in a 2009 interview that she told the media that she could not talk about her sexuality because she did not want to lose her sponsors. She asked this media outlet to not publish a story about this but since they did not support her, they did anyways. It is clear that media and public opinion have come a long way since 1981, when Navratilova came out, and the media framing Collins' story in such a supportive way is a huge step towards changing the public opinion on homosexuality.


News Channels are a Part of the Past, Future Media will be all About Users Informing Other Users


Forget the days of knocking on someone's door to hangout or sending a letter in the mail to a distant relative to invite them over for a holiday dinner. Media in the next 5-10 years will be all about sharing, posting, and interacting via an electronic device. Face-to-face interactions will be a thing of the past.

People are going to rely on their smart devices to get the information they need. News will no longer be something you read about in a newspaper or watch on TV but it will encompass various viewers videos, tweets, and pictures on the matter. You will no longer have to catch the news at 5pm to know whats going on, you'll be able to go on any social media site and view live video and comment feeds about what exactly is happening.

With increase in media comes an increase in activity and business for companies linked to social media. Companies such as Apple and Android will experience a demand for an increase in phone capabilities to store/use data, run quickly and effectively, and allow the user to control anything and everything at their fingertips. Networks like FacebookTwitter, and similar other media outlets will witness an increase in user usage. Users will be more likely to automatically check these sites for the most up to date information and use it to form their own opinions without being swayed by bias news organizations.

Eventually the term "social media" will no longer be used, it will just become apart of us, routine.

The Camera Angles Used in the Movie Easy A Give Context and Help Shape the Storyline

(2) The camera angles used in Easy A, a 2010 comedy romance movie, portray the main character Olive in a certain light after an awful rumor spreads about her.

Easy A was shot in Ojai City. The movie begins with a zoomed out shot of the city usually referred to as the aerial shot. This is followed by a few more shots of Ojai City making it feel as if they are zooming farther in as scenes get more specific. The last of these shots is a close up of Ojai High School which sets the movie in a specific location. This shot is called the establishing shot because it creates the specific background where the action of the movie will take place.

The movie dives straight into the action with a rumor that travels around the school involving the main character Olive losing her virginity. The camera zooms out and quickly travels around the school from a classroom to the cafeteria to the gym. In every room the camera zooms in on a person who opens their cell phone while other people crowd around. Their mouths drop open and they turn to the each other to laugh and chat about what they just saw. The purpose of this scene is to show the audience how quick the rumor spreads to everyone at her high school.

Many of the other scenes or clips in the movie are of Olive using a webcam. This camera angle is called a close-up shot and it lets the audience connect with the main character. The webcam scenes let us follow her through all her thoughts and ideas. This type of shot helps tell the story line of the entire movie.

Olive gets fired up about how everyone is treating her so she decides to dress the part by wearing little clothes and branding an "A" to her chest. This is from the novel called The Scarlet Letter where the main character Hester Prynne is found guilty of adultery and has to bear the letter "A" on her chest in punishment. The first day Olive comes back wearing this letter all eyes are on her. Shown in the picture on the left is a high angle shot which completely isolates Olive.

The camera angles used in Easy A help shape the storyline. The other camera angles used portray Olive in certain way depending on what the director wants the audience to think of her in that scene.

Media Usage in the Next Five Years Will Be All About Data and Streaming

We all still remember a time when media was all about printed newspapers and magazines, but how will the evolution of media continue? In today’s day and age, media is dispersed through platforms such as television, computers, smartphones, and the still surviving, newspapers. However, we are already starting to see new trends that foreshadow what is to come in the future.

Today’s smartphones and tablets rely on data to access Internet applications without a Wi-Fi connection available. This allows our busy world to browse, communicate, and navigate through a GPS system on the go. Companies such as AT&T already have many data plans available and continue to add features that improve our communication with the world.

In addition to an increase in data usage, streaming has also become a popular replacement for television entertainment and news. Streaming allows you to watch what you want, when you want, without having to download space-occupying data. We already have companies such as Netflix and Hulu that offer popular entertainment shows and movies. CNN and ESPN also offer online streaming that makes watching the news easier and more convenient than ever.

Saturday, February 28, 2015

Cinematography Manipulates Audience Perception Of Scenes In Popular Film Inception Through Strategic Camera Techniques

          Cinematography is an art that is often overlooked by audiences across the globe. The importance of it is pivotal to the plot of a film but typically we are too distracted by the plot itself to consider how it is manipulating our perception. In the popular 2010 film Inception, cinematographers were faced with the challenge of transforming something so abstract to an idea that could be perceived by the audience as real. This was done by taking advantage of the camera’s abilities of recording several angles and cross-cut scenes. Media grammar of film and television is newer to our society than we realize. Within film and television, messages are portrayed through the actions of characters as opposed to what they say. For example within Inception there are several scenes in which we see Leonardo DiCaprio’s character, Cobb, spinning his totem that indicated whether the realm he was in was real or if it was a dream. This may be confusing to understand to someone who hasn’t seen the movie, so just as a quick summary: the movie is about a group of men who’s job it is to go into people’s dreams to find hidden secrets.

          The beauty in the cinematography in this film is found within these dreams. This is because the cinematographers work hard at making it seem as though the dreams are real to the audience while simultaneously making it clear that it is a dream. This is done by quite literally, shifting the camera angles so that the setting is flipped sideways, upside down and back and forth within the dream according to the state of the dreamer in real life. For example if a man is falling down while dreaming, his dream is portrayed as if everything is falling as well. This film is a masterpiece when it comes to perception through cinematography. The audience is taken on a roller coaster ride as they get lost in the different levels of dreams and forget what reality is, ultimately submerging themselves into the story and becoming a part of it altogether.